Unit 2 Assessment
1. If one of your site's paid traffic sources had a low ecommerce conversion rate, which actions should you take?
Immediately stop investing in marketing for the source
Immediately increase marketing spend for the source
Determine whether the traffic source fulfills other site goals
Determine whether the source assists in conversions
2. In this Multi-Channel Funnel report, which two channels have the highest overlap and would benefit from coordinated marketing messaging?
This answer is correct.
Paid Search & Social Network
Paid Search & Display
Email & Display
Email & Social Network
3. In this Multi-Chanel Funnel report, which channel is the best at assisting ecommerce conversions relative to the number of Last Click or Direct Conversions it drove?
This answer is correct.
Direct
Referral
Organic Search
Social Network
4. In this Attribution report, which channel misses out on the most conversion credit when using the “Last Interaction” model (versus the “First Interaction” or “Linear” conversion models)?
This answer is correct.
Direct
Referral
Organic Search
Social Network
5. Based on this Demographics report, which gender, age, and user type is most likely to make a purchase?
This answer is correct.
new male visitors aged 18-25
new male visitors aged 25-34
returning female visitors aged 35-44
returning male visitors aged 45-45
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