Ecommerce Analytics: From Data to Decisions - Understanding Shopping Behavior

Unit 3 Assessment

1. To use the Product List Performance and Shopping Behavior Analysis reports, you must first implement Enhanced Ecommerce on your website.

This answer is correct.

 True

 False

2. The Product List Performance report provides a recommended list of products to remove from your website.

This answer is correct.

 True

 False

3. In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

This answer is correct.

 Position 1 on the Homepage Promo list

 Position 1 on the Similar Products list

 Position 3 on the Homepage Promo list

 Position 3 on the Similar Products list

4. In this Product Performance report, which product indicates potential issues with the product details page?

This answer is correct.

 22 oz. Mini Mountain Bottle

 Travel Journal

 Organic Basic T-Shirt

 Men's Heather T-Shirt

5. In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

This answer is correct.

 Billing

 Shipping

 Payment

 Review