Assessment 1
exam - test answers
odpovedi
2. To track website behavior data with Google Analytics, which steps will you need to complete?
(select all that apply)
Install Google Analytics software on your desktop
Create an Analytics account
Add the Analytics tracking code to each page of your site
Download the Analytics app
3. The Analytics tracking code can collect which of the following?
(select all that apply)
How many users visited a page
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system
4. When will Google Analytics end a default session?
After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day
5. Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.
True
False
6. Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.
True
False
8. To find your the Analytics tracking code, which sequence of steps should you follow?
“Admin” tab > “Tracking Code” > “Tracking Info”
“Admin” tab > “Tracking Info” > “Tracking Code”
“Reporting” tab > “Audience Reports” > “Tracking Code”
“Audience Reports” > “Settings” > “Tracking Code”
9. To use Analytics to track user behavior on your website, what must you add to each page of your site?
PHP tracking code
Google Analytics account number only
Google Analytics tracking code
A permissions button
10. Where in the HTML of your webpage should you place Analytics tracking code?
Just after the opening tag of your website
Just before the closing
Just after the opening
Just before the closing
tag of your website
11. New views can include website data from before the view was created.
True
False
12. If you delete a view, account administrators can recover the view using the “trash can” function within how many days?
35
65
95
125
13. Filters allow you to:
Exclude data from a view
Include data in a view
Modify which data appears in your reports
All of the above
14. Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view
15. Google Analytics filters data in the order in which the filters are set.
True
False
16. Filters allow you to reprocess historical data from before the filter was applied.
True
False