exam answers
1. Applying segments to your reports can help you isolate data for which of the following groups?
(select all that apply)
Users 25 to 34 years of age who have their browser set to Spanish
Users that viewed a page on your website and then watched a video
Users that engaged in your social media or email campaigns
2. You can create custom segments using which of the following criteria?
(select all that apply)
Dimensions
Metrics
Session dates
Sequences of user actions
3. How many segments does Google Analytics allow you to compare at once?
1
2
3
4
4. Segments are applied before sampling, so even if your data is being sampled, your segments will not be.
True
False
5. If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners?
Channels report
Source/Medium report
Treemaps report
Referrals report
6. If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?
Active Users report
Engagement report
All Pages report
Frequency and Recency report
7. If you wanted to see a visual representation of which pages users entered your website on, what report should you view?
Landing Pages report
Behavior Flow report
Content Drilldown report
Treemaps report
8. In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
True
False
9. Multi-channel Funnel reports can credit conversions across which of these channels?
(select all that apply)
Website referrals
Paid and organic search
Custom campaigns
Television channels
10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
Primary conversion
Assisted conversion
Second-to-last-click attribution
Last-click attribution
11. If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use?
User Explorer report
Active Users report
Users Flow report
Behavior Overview report
12. If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?
Cohort Analysis report
Active Users report
Users Flow report
Behavior Overview report
13. Custom Reports in Google Analytics let you do which of the following?
(select all that apply)
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Include customer names and addresses
14. If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create?
Explorer
Flat Table
Map Overlay
Pivot Table
15. Which of the following would prevent data from appearing in a Custom Report?
(select all that apply)
You’ve applied a filter that filters out all of your data
You haven’t shared that Custom report with users in the same view
You have included dimensions and metrics of different scopes
You’ve applied too many dimensions to the Custom report
