exam asnwers
1. In Google Analytics, what is “remarketing”?
When users visit your website for the first time and complete a conversion
When you show users targeted ads to bring them back to your website and encourage a conversion
When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
2. Which of these are remarketing audiences that you can define?
(select all that apply)
Users who visited a specific page on your website
Users who played a video on your website
Users who purchased a product on your website
Users who visited your store in person
3. What is the maximum duration that a user can be included in a remarketing audience that you’ve defined?
120 days
180 days
365 days
540 days
4. Which of these may be imported to define a remarketing audience?
(select all that apply)
Pre-defined Segment
Custom Segment
Goals
Channel Groupings
5. What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account?
100 cookies
1000 cookies
2000 cookies
5000 cookies
6. Which of the following groups could you target with Dynamic Remarketing?
(select all that apply)
Users who viewed your homepage
Users who sign up to your email newsletter
Users who viewed product detail pages
Users who abandoned their shopping carts
7. To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?
The Google Search Center
The Google Analytics Center
The Google Merchant Center
The Google Help Center
8. To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area?
Custom Segment
Custom Dimension
Custom Metric
Custom Report
