questions and answers
Unit 1 Assessment
2. Google Analytics segments allows you to do which of the following?
(select all that apply)
Copy built-in segments
Create your own customized segments
Build segments using dimensions or metrics
Create a session segment spanning multiple sessions
3. The “All Sessions” segment includes every session within the selected date range.
True
False
4. What allows you to create segments based on a specified order of user conditions?
System segments
Sequence segments
Shared segments
Starred segments
5. In this Overview report, which audience segment has the longest session duration and highest pages per session?
The Referral Traffic segment
The Search Traffic segment
The Direct Traffic segment
Cannot tell from this report
6. To create a segment that includes all users who have seen the summer promotion landing page during any session, what setting needs to change?
Change the filter setting from "Sessions" to "Users"
Change the filter setting from "Include" to "Exclude"
Change the dimension setting from "Landing Page" to "Page Title"
Change the rule from "exactly matches" to "does not match"
