Data Collection and Processing
Assessment 1
2. What does Google Analytics call a URL that passes parameters of useful information for reporting?
A data stream
A hit
A dimension
A metric
3. When does the tracking code send a pageview hit to Google Analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user searches on your website
Every time a user loads a webpage with embedded tracking code
4. When does the tracking code send an event hit to Google Analytics?
Every time a user performs an action with pageview tracking
Every time a user performs an action with event tracking
Every time a user adds an event to their calendar
Every time a user makes a reservation on a booking site
5. What does Google Analytics use to differentiate new and returning users?
(select all that apply)
A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier
6. What will happen if a user clears the Analytics cookie from their browser?
(select all that apply)
Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Analytics will recognize users when they return
7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
True
False
8. You can change the default 30 minute session timeout in Google Analytics
True
False
9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?
This answer is correct.
Data Import
Browser cookies
The Networking protocol
The Measurement Protocol
10. Which of these are Goal types in Google Analytics?
(select all that apply)
Destination
Duration
Pages/Screens per session
Event
11. If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record?
1
2
3
4
12. What are the four scopes available for dimensions and metrics?
Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
13. If data is excluded from a view using a filter, it may be recovered within thirty days.
True
False
14. What is the order of steps when defining a measurement plan?
Business objectives > key actions > KPIs
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > KPIs > key actions
15. In a measurement plan, what are macro-conversions?
The main actions you want users to take on your website that accomplish your business goals
The secondary actions users take on your website that lead up to main actions
The metric data you use to measure business success
Keyboard shortcuts for tasks in Google Analytics
