2. Which of the following is NOT a standard Google Analytics campaign parameter?
utm_adgroup
utm_source
utm_medium
utm_content
3. If you would like to quickly generate campaign tags for tracking, what tool should you use?
The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector
4. Which of the following is the correct format for a custom campaign parameter added to a URL?
(select all that apply)
www.googlemerchandisestore.com/?utm campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale
5. Which of the following are examples of Goals in Google Analytics?
(select all that apply)
Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form
6. When you create a Goal in Google Analytics, you must set up a funnel visualization.
True
False
7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?
/thankyou.html
/thankyou.php
/thankyou/receipt.php
All of the above
8. AdWords lets users advertise on which properties?
(select all that apply)
Google Search
Google Display Network
DoubleClick Campaign Manager
Google AdSense
9. Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.
True
False
10. Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users' location?
Campaigns
Keywords
Bid Adjustments
Destination URLs
