pondělí 1. května 2017

Google Analytics for Beginners - Assessment 1

Assessment 1

Google Analytics for Beginnersexam -  test answers
odpovedi

1. Google Analytics can collect behavioral data from which systems?
(select all that apply)

 E-commerce platforms
 Mobile Applications
 Online point-of-sales systems
 Systems not connected to the Internet




2. To track website behavior data with Google Analytics, which steps will you need to complete?
(select all that apply)

 Install Google Analytics software on your desktop
 Create an Analytics account
 Add the Analytics tracking code to each page of your site
 Download the Analytics app
3. The Analytics tracking code can collect which of the following?
(select all that apply)

 How many users visited a page
 Language the browser is set to
 Type of browser
 User’s favorite website
 Device and operating system
4. When will Google Analytics end a default session?

 After 30 minutes, regardless of user activity on your website
 Once the user opens another browser window
 When a user is inactive on your site for 30 minutes or more or closes a browser window
 At noon every day
5. Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.

 True
 False
6. Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

 View > Account > Property
 Property > Account > View
 Account > View > Property
 Account > Property > View
7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.

 True
 False
8. To find your the Analytics tracking code, which sequence of steps should you follow?

 “Admin” tab > “Tracking Code” > “Tracking Info”
 “Admin” tab > “Tracking Info” > “Tracking Code”
 “Reporting” tab > “Audience Reports” > “Tracking Code”
 “Audience Reports” > “Settings” > “Tracking Code”
9. To use Analytics to track user behavior on your website, what must you add to each page of your site?

 PHP tracking code
 Google Analytics account number only
 Google Analytics tracking code
 A permissions button
10. Where in the HTML of your webpage should you place Analytics tracking code?

 Just after the opening tag of your website
 Just before the closing
tag of your website
 Just after the opening




tag of your website
 Just before the closing
tag of your website
11. New views can include website data from before the view was created.

 True
 False
12. If you delete a view, account administrators can recover the view using the “trash can” function within how many days?

 35
 65
 95
 125
13. Filters allow you to:

 Exclude data from a view
 Include data in a view
 Modify which data appears in your reports
 All of the above
14. Why is it important to keep one unfiltered view when using filters with Google Analytics?

 To ensure you can always access the original data
 In order to configure Goals
 In order to use a filter for multiple views
 There is no reason to have an unfiltered view
15. Google Analytics filters data in the order in which the filters are set.

 True
 False
16. Filters allow you to reprocess historical data from before the filter was applied.

 True
 False