Ecommerce Analytics: From Data to Decisions - Introduction to Ecommerce Analysis

Ecommerce Analytics: From Data to Decisions
questions and answers

Unit 1 Assessment

1. You should use the same dashboard to monitor your site's performance, regardless of business objectives and job roles.

 True

 False

2. Google Analytics segments allows you to do which of the following?

(select all that apply)

 Copy built-in segments

 Create your own customized segments

 Build segments using dimensions or metrics

 Create a session segment spanning multiple sessions

3. The “All Sessions” segment includes every session within the selected date range.

 True

 False

4. What allows you to create segments based on a specified order of user conditions?

 System segments

 Sequence segments

 Shared segments

 Starred segments

5. In this Overview report, which audience segment has the longest session duration and highest pages per session?

 The Referral Traffic segment

 The Search Traffic segment

 The Direct Traffic segment

 Cannot tell from this report

6. To create a segment that includes all users who have seen the summer promotion landing page during any session, what setting needs to change?

 Change the filter setting from "Sessions" to "Users"

 Change the filter setting from "Include" to "Exclude"

 Change the dimension setting from "Landing Page" to "Page Title"

 Change the rule from "exactly matches" to "does not match"