Assessment 2
exam answers
2. Filters may be applied retroactively to any data that has been processed
True
False
3. If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?
Filter 1: include U.S. > Filter 2: include Canada
Filter 1: include Canada > Filter 2: include U.S.
Filter 1: include U.S. and Canada
Filter 1: exclude Europe and Asia
4. If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data?
This answer is correct.
Custom Filter
Custom Dimension
Custom Metric
Event Tracking
5. You can only pair metrics with dimensions if they are both in the same scope.
True
False
6. If you wanted to create a Custom Dimension to view data about users who logged into your website, what scope would you apply?
Hit
Product
Session
User
7. Custom Dimensions can be used in which of the following reports?
(select all that apply)
As primary dimensions in Standard reports
As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
As custom metrics in Custom Reports
8. You can apply a Custom Dimension to data you collected before you created the dimension and made it active.
True
False
9. If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up?
Custom Filter
Custom Dimension
Custom Metric
Custom Alert
10. Custom Metrics can have which of the following scopes?
(select all that apply)
Hit
Product
Session
User
11. What four parameters can you include with an event hit for reporting?
Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Category, Action, Label, Value
Event, Category, Action, Label
12. If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:
0
1
2
3
