pondělí 1. května 2017

Google Analytics for Beginners - Basic Reporting Assessment 3

Assessment 3 
exam answers

1. What setting must you enable to see data in Demographics and Interests Reports?
This answer is correct.
 Content Grouping
 Advertising features
 User permissions on the view
 In-Page Analytics


2. Which report would best help you identify potential browser issues with your website traffic?

 The Active Users report
 The New vs Returning report
 The Browser & OS report
 The Source/Medium report
3. How could you discover whether users were viewing your website on mobile devices?

 The Exit Pages report under “Site Content”
 The Landing Page report under “Site Content”
 The Engagement report under “Behavior”
 The Devices report under “Mobile”
4. For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

 Campaign and Medium
 Campaign and Ad Content
 Source and Medium
 Source, Medium, Campaign, and Ad Content
5. Which of the following is a “source” in Google Analytics?
(select all that apply)

 googlemerchandisestore.com
 (direct)
 Google
 Email
6. Which of the following is a “medium” in Google Analytics?
(select all that apply)

 Organic
 CPC
 Referral
 mail.google.com
7. What channels are included by default in the Channels report?
(select all that apply)

 Organic Search
 Direct
 Display
 Device
8. Which report can show you how well particular sections of your website content performed?

 Location report
 Content Drilldown report
 Frequency and Recency report
 Top Events report
9. Which report lists the pages of your website where users first arrived?

 Landing Pages report
 All Pages report
 Exit Pages report
 Pages report under Events
10. Which report should you use to check if users are exiting from important pages on your website?

 Landing Pages report
 All Pages report
 Exit Pages report
 Pages report under Events