Assessment 1
2. Google Tag Manager can only be used with Google tags
This answer is correct.
True
False
3. To create a tag implementation plan, what are the recommended guidelines?
(select all that apply)
Decide which of your existing site tags you can move into Tag Manager
Decide what static and dynamic values you’ll want to pass from your website
Choose which tags can collect the data you need
Decide which Tag Manager account to link to Google Analytics
4. Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?
This answer is correct.
DoubleClick Floodlight Counter tag
AdWords Conversion Tracking tag
AdWords Remarketing tag
Google Analytics Pageview tag
5. What is stored in a Tag Manager container?
This answer is correct.
A grouping of all of your Tag Manager accounts
A collection of variables defined in Tag Manager
A Javascript object that holds data passed from your website
A collection of website tags and triggers
6. What is a “container snippet” in Tag Manager?
This answer is correct.
Javascript code placed on each page of your website
A Javascript object that holds data passed from your website
A collection of website tags and triggers
Analytics tracking code
7. A Tag Manager account allows you to do which of the following?:
(select all that apply)
Manage tags for one or more websites
Manage user permissions in your Google Analytics account
Connect multiple Tag Manager accounts to a single Google account
Control access permissions to a Tag Manager account
8. What is a “trigger” in Tag Manager?
This answer is correct.
A trigger determines which events fire on your website
A trigger instantiates the data layer
A trigger fires a tag in response to a website event
A trigger publishes a tag to your website
9. What are the three parts of a trigger in Tag Manager?
This answer is correct.
Variables, operators, and values
Operators, tags, and variables
Variables, operators, and the data layer
Tags, values, and the push method
10. How do you enable a built-in variable in Tag Manager?
This answer is correct.
Publish the built-in variable in the Publish Now area
Create a user-defined variable in the Variables tab
Select the built-in variable in the Variables tab
Uncheck the built-in variable in the Variables tab
